Exhibit and Trade Show Display

Clouds Coffee Shop is located at a retreat center in Western North Carolina. They needed a new logo. When it comes to graphic design and logo design for a food-based business, I love guiding the business through this process.

Graphic design in the food and beverage industry requires a unique approach. Unlike other retailers where customers may experience a website and a retail space, restaurants have additional branding needs and customer touch points. For Clouds Coffee Shop and other food businesses, their logo doesn’t simply stay on their sign and their website. There’s a different thought process involved for logos that will stay with customers on coffee cup sleeves, coffee bags, and other merchandise. The logo needs to work well large and small so that it’s recognized on every coffee shop item where it appears.

Clouds also needed new menu designs, so I worked with them to develop a menu design that reflected their new brand and uniformly aligned with the look and feel of their space.

Contact me to discuss your restaurant or other food industry product’s logo needs.

Trade Show Display - Ridgecrest 2018 Front